By: Amanda Della Ragione, Director of Communications
In the world of PR, the constant outpouring of new information can be very overwhelming at times. Every second, minute and hour new information is being released that effects the profession. How do we keep up? At times it can seem near to impossible, but there is hope in sight. There are thousands of blogs and sites out there that post PR news and I have listed a few of my favorites below!
PR Week’s blog is a great source of information for all PR students and professionals. It discusses news topics that relate to PR, advertising, and so much more.
Ragan’s PR Daily constantly posts stories that feature tips and tricks PR professionals should listen to. If you need new ideas for a project or want to learn from past campaign mistakes, this website is a must. Also, be sure to check out their weekly twitter chat that covers all things PR and social media!
If you haven’t subscribed to theSkimm by now, you are truly missing out. Many millennials say the reason they do not have information about what is going on in the world is because that information is not readily available to them. TheSkimm solves this problem by sending you an email every morning highlighting the key stories of the past day. It may not be an outlet that produces purely PR related pieces, but understanding certain issues that affect the profession is equally important.
- Keep Up-To-Date With Specific Industry News
If you know what industry you want to work in upon graduation, make sure to read up on specific industry news daily. In the past I have interned in the fashion industry and have checked sites such as WWD.com and Fashionista.com religiously. The more information you have, the more valuable you are to a company.
The sites above are obviously not all that is out there. Some honorable mentions are O’Dwyer PR, 6 a.m., and PRNewser. Find a site you love and check it daily. You never know when that information may come in handy!