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The Most Overused PR Terms

Photo Credit: Business Wired By: Shaquasia Fuller, Account Associate for The Ghana Cookbook In the field of public relations we are taught to write with persuasion and precision for our audience. However, conveying messages for press releases, media advisories and pitches can create redundancy if certain words are overused. Here is a list of the most… Continue reading The Most Overused PR Terms

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The Muppets and Adele Collaboration Lead to Brilliant Ad

Photo Credit: Daily Mail By: Emily Grabowski, Consulting Director If you tuned into the American Music Awards (AMAs) on November 22nd, you may have seen a few great commercials pop up on ABC during the award show breaks. Although these advertisements are certainly not as famed as those of the Super Bowl, much of America’s youth… Continue reading The Muppets and Adele Collaboration Lead to Brilliant Ad

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Why It’s OK To Send That Follow Up Email

Photo Credit: nycprgirls.com By: Jess Stefanowicz, Account Executive for The Ghana Cookbook We all know how it goes. You find that perfect internship opportunity, a job opening that catches your eye, or you’ve scored the email address of a professional who you hope can one day become a mentor. You spend what feels like hours tweaking… Continue reading Why It’s OK To Send That Follow Up Email