Photo Credit: Daily Mail
By: Emily Grabowski, Consulting Director
If you tuned into the American Music Awards (AMAs) on November 22nd, you may have seen a few great commercials pop up on ABC during the award show breaks. Although these advertisements are certainly not as famed as those of the Super Bowl, much of America’s youth had their eyes glued to the television not only for the music awards show, but for the commercial breaks in between.
One commercial in particular stood out to not only to me, but to the entire universe (according to social media, of course!). The advertising team behind The Muppets recognized the ‘music loving’ demographic during the AMAs and used Adele’s smash hit single “Hello” as the theme for their promo commercial.
The ad featured Miss Piggy as Adele, who was dressed in almost identical attire from the original music video. The commercial cleverly used humor to draw in the viewers’ attention. Leaves were falling as they did in the original music video, and Miss Piggy dramatically belted out her beloved tunes. The wind-blown leaves flew right into her mouth and she choked on them, which caused me to tear up with laughter. Miss Piggy then proceeded to throw a kettle and keyboard at Kermit’s head, emphasizing the point that they are still broken up from earlier this year.
One key component that makes this ad so successful is that the producers completely copied the content of Adele’s music video and replaced the characters with Miss Piggy and Kermit. A commercial break during the AMAs was the perfect place to air the ad for the first time because the demographic for the show was clearly familiar with that specific song and music video. Just like a cherry on top, the producers used comedy to mock the original music video and the new characters to create a hilarious rendition of the song.
Adele spoofs have been popping up all over the internet, but this particular spoof not only had the audience talking about Adele and her chart-topping new song, but also The Muppets and their show on ABC which airs Tuesdays at 8 p.m. The creators of this advertisement successfully combined romance, drama, comedy and popular music trends to produce a truly memorable commercial. With thousands of ads thrown at us everyday, it is easy to quickly forget those that do not leave an impact. This particular Muppets ad had bloggers, social media experts and industry professionals buzzing over their successful use of Adele’s new song and the placement of the ad to create awareness for The Muppets show. The commercial is a perfect blend of all of the things needed to create a truly successful ad. I’m eager to see how the success and buzz surrounding this commercial will increase statistics for the show and song in the coming weeks. Check out the commercial below to see for yourself the genius of this brilliant ad!