Top 4 Tips for Building an Online Portfolio

By: Vasavi Pandey, Director of Consulting

As technology has increasingly merged into our daily lives, online portfolios have grown in popularity for communications professionals. It is easier now, than ever, to upload all your portfolio content onto one online platform. This process saves paper as well as employers time when looking at the qualifications for potential candidates.

However, an online portfolio can also go very wrong if created incorrectly. Here are some tips on how to build a professional and eye catching online portfolio.

  1. Find a website builder/platform that caters best to your needs

Website builders have become an extremely popular tool for many professionals and businesses. These platforms are a great way to get started on creating your online portfolio, especially if you don’t have too much experience with web design. Using a website builder will also cut down your time in designing the website, and will allow you to focus that saved time on producing quality content.

Some of the best platforms to build your portfolio on are: WordPress, Wix, and Squarespace.

WordPress is generally the most common when it comes to building a website or a blog. The website is easy to use and is flexible with the designs it offers. The downside of WordPress, however, is that the ‘free’ templates are limited to a small list. If you are looking for a design that is more professional, you may have to drop some money to get that template.

Wix is a big website platform most commonly used for businesses. They offer various types of templates, and even have a section for online portfolios/CVs. The platform is user friendly and very easy to master. However, the one downside of Wix is that if you want a domain with just your name (i.e. vasavipandey.com) the pricing can be a bit steep.

Squarespace is the newest website builder from those listed above. The platform provides templates that are both sleek and professional. The downside of Squarespace is that the templates provided are mainly meant for businesses. Although the options given are flexible in design, there’s a very small amount of templates specifically made for online portfolios.

  1. Don’t get too flashy with the design

The main purpose of your portfolio is to show off any content that you have created as a professional for future employers. That is the main selling point you’re trying to show off. It’s not necessary to find the prettiest or flashiest website template for your portfolio. Something simple and straightforward would work just as well.

  1. Don’t be scared to personalize the website

Employers get hundreds, sometimes even thousands, of applications for jobs over the span of just a few weeks. Unfortunately, chances are that you are not going to be the only person with an online portfolio. The best way to get past this is to add your personal touch to the website. Don’t be scared to be witty in your bio and show a more personal side of yourself. This humanizes you as a candidate and will make a more memorable impression on employers.

  1. Balance out the work you want to show

You may have done several projects that show how talented you are in a specific field, however there is a such thing as information overload. Too much information or content on a website can make your portfolio seem cluttered and unappealing to employers. Include the top three or five best projects that you have worked on that showcase your wide set of skills. This will allow employers to view your most prominent works instead of every assignment you have ever done.

If there is more work that you’d like to show off, include your contact information on your website so that an employer can reach out to you if they are interested in viewing more of your work.

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