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Words You Need to Use More

By: Marisa DeGennaro, Account Executive for Penn State Global Entrepreneurship Week Image Source: ShutterStock It is time to stop neglecting these words! Why  “Why” is the basis of all learning. Especially at the starting point of your career, “why” will help you understand and grow within your industry and area(s) of expertise. Often, when you ask why… Continue reading Words You Need to Use More

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Why Halloween Should Be Any PR Girl’s Favorite Holiday

By: Amanda Malinchak, Account Associate for ParkingBee Image Credit: Just Jared When fall arrives, you always know.  The leaves change, the weather gets colder, and your social media pages suddenly only consists of pictures of girls picking pumpkins in their flannel shirts while drinking Starbuck’s pumpkin spiced lattes. Fall brings many of our most beloved seasonal… Continue reading Why Halloween Should Be Any PR Girl’s Favorite Holiday

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How to Convey Your Value Through LinkedIn

By: Amy Walker, Account Executive for ParkingBee Image Credit: WallPaperUp When LinkedIn was founded in 2002, it was seen as a way of connecting the business world. The site primarily featured job listings and company subscriptions for about four years. Since then, it has gradually become a sort of Facebook for professionals. It’s the first… Continue reading How to Convey Your Value Through LinkedIn

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Why Interning for a Smaller Company Can Be Better

By: Samantha Lassen, Account Associate for In-Home Services of Central PA Image Credit: National Geographic This past summer, I commuted almost six hours a day in order to intern at a public relations agency in New York City. Although it was extremely difficult and exhausting at times, I learned more than I could have ever imagined… Continue reading Why Interning for a Smaller Company Can Be Better

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The NFL’s New Social Media Policy: Forcing Teams Outside the Box

By: Courtney Erat, Account Executive for The Nittany Quill Image Credit: nytimes.com Last week, the National Football League introduced a new policy regarding social media: teams are no longer allowed to post videos or GIFs of in-game action on their accounts. This restriction begins at kickoff and lasts until one hour after the game ends.… Continue reading The NFL’s New Social Media Policy: Forcing Teams Outside the Box

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How Being a Waitress Prepared Me for a Career in PR

By: Emily Pirt, Executive Director Image Credit: TheGrindstone.com Dirty dishes, difficult customers and disappointing paychecks. While our part-time jobs might not seem very glamorous as college students, our minimum-wage experiences can teach us some valuable lessons. You may not realize it now, but all of those Friday night shifts will leave you with skills you can… Continue reading How Being a Waitress Prepared Me for a Career in PR

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5 Ways to Boost Your Personal Brand in 5 Minutes

By: Neena Zona, Director of Business Affairs Image Credit: The Huffington Post Last week in my entrepreneurial journalism class, my professor was discussing our personal brands. As a senior public relations student I have always been cautious of what I share on the internet, but I have never thought about myself having a “brand”.  A… Continue reading 5 Ways to Boost Your Personal Brand in 5 Minutes

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When Your “Dream” Internship Isn’t Really a Dream

By: Lauren Haag, Account Executive for Barranquero Café We have all been there. We've seen the Facebook posts from our friends announcing that they secured an internship in New York City for the summer. The pressure of not having an internship starts to take over and we frantically start applying to jobs that we have never heard… Continue reading When Your “Dream” Internship Isn’t Really a Dream