Walmart Should Take Home an Oscar For Its New Ad Campaign

By: Neena Zona, Director of Business Affairs Image Credit: The world’s largest retail store, Walmart, unveiled a new advertising campaign this Sunday during the Oscars. For the first time, Walmart partnered up with The Oscar’s as an official… Read More

The Truth About Spin

By: Zack Jones, Account Executive for Phospholutions Image Credit: Cyber PR I was in a political science class a few weeks ago and we were talking about the meaning of truth in our current political climate. The professor… Read More

5 Ways Penn State Students Killed the PR Game at THON 2017

By: Maggie MacDonald, Account Associate for Phospholutions Image Credit: Michelle Bixby THON is a 46 hour dance marathon during which participants cannot sit or sleep. Since 1973, THON has raised millions of dollars benefiting efforts to eradicate pediatric cancer…. Read More

In a Sea of Internships, Where Do You Even Begin?

By: Kendra Paro, Account Associate for First Pick Image Credit: The word internship can be very frightening to undergraduate students. I am constantly being asked about past internships, if I have an internship this summer, and the… Read More

Companies, Politics, and Public Relations

By: Caitlin Gailey, Account Executive for First Pick Image Credit: Cosmopolitan In the aftermath of the presidential election hysteria, big companies are starting to find themselves in hot water. Businesses like Uber, Starbucks, Under Armour and most recently… Read More