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Walmart Should Take Home an Oscar For Its New Ad Campaign

By: Neena Zona, Director of Business Affairs Image Credit: blogchannel.com The world’s largest retail store, Walmart, unveiled a new advertising campaign this Sunday during the Oscars. For the first time, Walmart partnered up with The Oscar’s as an official sponsor for “Hollywood’s biggest night”. With help from top Hollywood filmmakers, Antoine Fuqua, Marc Forster, Seth Rogen and Evan Goldberg, Walmart brought… Continue reading Walmart Should Take Home an Oscar For Its New Ad Campaign

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The Truth About Spin

By: Zack Jones, Account Executive for Phospholutions Image Credit: Cyber PR I was in a political science class a few weeks ago and we were talking about the meaning of truth in our current political climate. The professor was talking about the many ways the government can lie to the public and how increasingly, there… Continue reading The Truth About Spin

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5 Ways Penn State Students Killed the PR Game at THON 2017

By: Maggie MacDonald, Account Associate for Phospholutions Image Credit: Michelle Bixby THON is a 46 hour dance marathon during which participants cannot sit or sleep. Since 1973, THON has raised millions of dollars benefiting efforts to eradicate pediatric cancer. Perhaps one of THON’s most impressive feats is the fact that it is entirely student run. This… Continue reading 5 Ways Penn State Students Killed the PR Game at THON 2017

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In a Sea of Internships, Where Do You Even Begin?

By: Kendra Paro, Account Associate for First Pick Image Credit: smallvoices.org The word internship can be very frightening to undergraduate students. I am constantly being asked about past internships, if I have an internship this summer, and the answer has always left me feeling lost. Last summer, I chose to go on an amazing adventure… Continue reading In a Sea of Internships, Where Do You Even Begin?

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Companies, Politics, and Public Relations

By: Caitlin Gailey, Account Executive for First Pick Image Credit: Cosmopolitan In the aftermath of the presidential election hysteria, big companies are starting to find themselves in hot water. Businesses like Uber, Starbucks, Under Armour and most recently Nordstrom are feeling the backlash of their political ties.   Nordstrom recently dropped Ivanka Trump’s clothing line due… Continue reading Companies, Politics, and Public Relations