By Alexis Komatsu, Account Executive for The Italian Concierge
There are so many different programs and platforms that communication professionals use on a daily basis to manage the online presence of clients. Many of these programs offer training courses as well as certification exams for individuals to take advantage of. If you are considering working in communications, consider these industry-recognized certifications to add to your resume.
Hootsuite is a social media management platform that allows users to schedule posts and measure performance. Hootsuite offers free training courses through their website. The courses touch on everything from engaging with prospects to running effective social media campaigns and contests. The 65-question certification exam then tests users ability to use the tool.
Microsoft Office Specialist
The Microsoft Office Specialist (MOS) certification is offered for individuals who want to indicate their skills and proficiency within Microsoft programs. Those who chose to pursue this certification can choose to test in one, or multiple programs. Knowing how to efficiently use Excel or how to put together a killer PowerPoint presentation goes a long way in this industry.
The Google Analytics Individual Qualification allows individuals to demonstrate their strong knowledge of the program to potential employers. Google Analytics is used to measure advertising ROI along with many other critical marketing KPIs. Google, Lynda.com and many schools offer free online training courses for the free exam.
In an industry that is constantly changing and evolving as new platforms and tools emerge, it is so important to continuously learn!