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5 Easy Ways to Limit Distractions and Boost Your Focus

Rachel Aul, Account Associate As a busy college student, it can be hard to sit down and get right to work - especially with all the notifications and alerts present in today’s media age. Here are some tips and tricks that should help when it’s time to buckle down and get to work. 1. Set… Continue reading 5 Easy Ways to Limit Distractions and Boost Your Focus

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The Importance of Research and Data Analysis

Liam Datwani, Account Associate Almost every company around the world is advertising in some way. This means that there are millions of different messages being pushed onto audiences around the world via TV, radio, paper, posters, social media, internet, and more. This huge amount of clutter has come to define the advertising and public relations… Continue reading The Importance of Research and Data Analysis

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5 Snacks To Help Your Brain While Studying

Joey Nocera, Account Associate  Being a college student can stress and exhaust the body. No matter what school, students can relate to staying up late to study for that big exam or staring at a computer for hours trying to finish a paper. College students’ brains are constantly firing on all cylinders when learning new information.… Continue reading 5 Snacks To Help Your Brain While Studying

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4 Resume Essentials That Will Help You Land Your Dream Job

Joana Pinzon-Coimbra, Account Executive Resumes showcase a lot about who you are as an individual, and especially an employee. When writing a resume, you should think of it as a marketing tool to pitch yourself to potential employers. It’s a great way to “brag” about your skills and accomplishments. The point of a resume is… Continue reading 4 Resume Essentials That Will Help You Land Your Dream Job

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The 3 Keys to a Great Elevator Pitch

Hannah Moran-Funwela, Account Executive Interviewing season and networking events are upon us – and you never know when and where you’ll run into that perfect networking connection. So, having an elevator pitch in your arsenal is never a bad thing. The perfect elevator pitch is composed of three parts: Who You Are Are you a… Continue reading The 3 Keys to a Great Elevator Pitch

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4 Easy Steps to Help You Master Your Interview

By Kristin Carbone, Account Executive Every interview is different and nerves build up, but it is important to go in feeling prepared and ready to put your all into it. Here are some tips to help you prepare for that big interview: 1. ) Research the company: Get on google and search the company. Read… Continue reading 4 Easy Steps to Help You Master Your Interview

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Bulking up the Resume – Without the Internship

By Maddi Price, Account Associate From the time we enter college, sometimes even before, we are expected to build a resume colored with a variety of experiences. But, sometimes things don’t go as planned and we find ourselves farther into our college career than we’d like without that internship experience. Lucky for Penn State students,… Continue reading Bulking up the Resume – Without the Internship

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Audience Targeting in The Digital Age

By Lara Good For a long time people have been concerned about how the digital platforms and tools reduce our personal privacy. Social media platforms, such as Facebook, are one key contributor to this. We are the ones who share our information with Facebook because we want it to know us and we want our… Continue reading Audience Targeting in The Digital Age