The College Admissions Scandal from a PR Standpoint

Olivia Rooney, Account Executive The college admissions scandal has shocked the nation and not just due to the celebrities involved but for the implications on the everyday parent, high schooler or college student. Deemed by the ongoing media… Read More

Resume Tips

Austin Buoye, Account Associate Creating a resume is something that every college student must do, especially when it comes time to apply for internships and jobs. A resume should be a collection of all of your work experience,… Read More

End of the Semester Stress Management

Abigail Shucker, Account Associate The 2019 spring semester is coming to an end, whether we like it or not. Finals week, also known as the most stressful time of the year, is right around the corner. Letting the… Read More

How the NBA’s Smart Jersey Can Revolutionize Sports Marketing

Trey Newcomb, Account Associate The National Basketball Association (NBA) recently unveiled a prototype for a smart jersey that they claim will be the “jersey of the future”. The prototype was first released to the public in February by… Read More

How to Run a Food Instagram for a Restaurant

Natalie DeSouza, Account Executive As PR/AD majors, running social media for the businesses we work on is one of the highly popular jobs that is done for clients. However, a restaurant or bakery Instagram will be a lot… Read More