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Making the Most Out of Summer Internships

Julia Pozzuto, Account Associate Internships can be intimidating. For some of us, it’s our third summer as an intern and for some of us it is our first. We’ve perfected our resumes, nailed our interviews, and turned down offers from other companies. Now, it is time to step into your position and make the most… Continue reading Making the Most Out of Summer Internships

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This Bud’s For 3 – Ad Response

Cailyn McCutcheon, Account Executive Budweiser recently made an emotional splash. This past week, Budweiser released an advertisement featuring Dwayne Wade as he bids farewell to his NBA career. The advertisement capitalized on how Wade has used his success to give back to his fans who are struggling to overcome obstacles of life. For this past… Continue reading This Bud’s For 3 – Ad Response

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A Little Bit About Entertainment PR

Natalie DeSouza, Account Executive One of the most popular and fastest growing sectors of the public relations field is that of entertainment public relations. Below are a few facts and FAQs about entertainment PR for those interested in it as a possible career route: What is Entertainment PR? A lot of the time, it entails… Continue reading A Little Bit About Entertainment PR

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Why It’s Good to Play the Communications Field

Erin Campbell, Account Associate As a communications major, you are exposed to a variety of classes and resources. Some of these may be different from your specific area of study, but may be beneficial to expanding your skill set. Take advantage of this! You never know what may come of it. Discover your other strengths… Continue reading Why It’s Good to Play the Communications Field

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The College Admissions Scandal from a PR Standpoint

Olivia Rooney, Account Executive The college admissions scandal has shocked the nation and not just due to the celebrities involved but for the implications on the everyday parent, high schooler or college student. Deemed by the ongoing media storm as the largest college cheating scheme, this scandal has been met with intense scrutiny and outrage… Continue reading The College Admissions Scandal from a PR Standpoint

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End of the Semester Stress Management

Abigail Shucker, Account Associate The 2019 spring semester is coming to an end, whether we like it or not. Finals week, also known as the most stressful time of the year, is right around the corner. Letting the stress take over is unhealthy, but also avoidable. The following simple tips will help you clear your… Continue reading End of the Semester Stress Management

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How the NBA’s Smart Jersey Can Revolutionize Sports Marketing

Trey Newcomb, Account Associate The National Basketball Association (NBA) recently unveiled a prototype for a smart jersey that they claim will be the “jersey of the future”. The prototype was first released to the public in February by NBA commissioner Adam Silver. The player name and number on the prototype can be changed with the… Continue reading How the NBA’s Smart Jersey Can Revolutionize Sports Marketing

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How to Run a Food Instagram for a Restaurant

Natalie DeSouza, Account Executive As PR/AD majors, running social media for the businesses we work on is one of the highly popular jobs that is done for clients. However, a restaurant or bakery Instagram will be a lot different than a finance business. This semester, my team and I have the opportunity to work with… Continue reading How to Run a Food Instagram for a Restaurant

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Upcoming Spring Graduates – Here’s What You Should Be Doing

Cailyn McCutcheon, Account Executive For students, the fall semester of senior year can be a time of football games, bonfires and enjoying much needed connection with friends. For communications majors like myself, the fall semester also includes the dreaded job search anxiety as classmates in business, engineering and technology majors are securing full-time positions while… Continue reading Upcoming Spring Graduates – Here’s What You Should Be Doing