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How to Know if a Communications Major is Right for You

"What is your major?" This might be the most frequently asked question you’ll hear throughout your college career. Some students come to school with their minds already made up, while others take their time to try out different Gen Eds before selecting the right course of study for them. Either way, feeling confident in your major and knowing it is the right fit for you might be the most important factor along your path to success after graduation!

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The Value of Getting Involved with the Campus Community

The streets of State College are filled with students hurrying back and forth from apartments to classes, alumni visiting their old favourite spots, and visiting parents and prospective freshmen checking out the latest Penn State gear. Setting the backdrop of the constant activity of State College are dozens of locally owned businesses that line the packed sidewalks and offer to its customers their favorite meals, a new outfit, or the perfect gift to bring home as a surprise for the weekend.

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Advertising/PR Portfolio Tips

One of the most important things to learn before landing that huge job interview is how to set up a well-rounded portfolio. As communications majors, our portfolios can range from a graphic design ad that is easy to print out to videos that you aren't able to print out. So, the question is - How do we make a portfolio for the ads that we can print out? Some tips to make your portfolio stand out compared to others' is to have an organized set up, use your best work while still having backups, and look professional.

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How to Stand Out as a Small Business in a College Town

College towns, such as State College, are filled with small businesses catered to niche markets made up of students, alumni, and sports fans. Tons of locally owned clothing shops, restaurants, and gift shops all compete for business; so, what makes some stand out while others flop? After four years at Penn State, it seems as though the most successful small businesses in the area all follow a similar recipe with four common factors.

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Gen Ed Classes That Make Life A Little Easier

General education courses are meant to ensure students receive a well-rounded education that teaches a diverse skillset so as to create an informed, knowledgeable professional. However, this unfortunately rarely ends up being the case. Gen eds are often just a pain in the butt that can tank one’s GPA faster than a 400-level major course. But, if you do your research ahead of time and figure out which gen eds can make life a little easier, they can serve as tools of knowledge, as well as grade boosters.

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Making the Most Out of Summer Internships

Julia Pozzuto, Account Associate Internships can be intimidating. For some of us, it’s our third summer as an intern and for some of us it is our first. We’ve perfected our resumes, nailed our interviews, and turned down offers from other companies. Now, it is time to step into your position and make the most… Continue reading Making the Most Out of Summer Internships

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This Bud’s For 3 – Ad Response

Cailyn McCutcheon, Account Executive Budweiser recently made an emotional splash. This past week, Budweiser released an advertisement featuring Dwayne Wade as he bids farewell to his NBA career. The advertisement capitalized on how Wade has used his success to give back to his fans who are struggling to overcome obstacles of life. For this past… Continue reading This Bud’s For 3 – Ad Response

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A Little Bit About Entertainment PR

Natalie DeSouza, Account Executive One of the most popular and fastest growing sectors of the public relations field is that of entertainment public relations. Below are a few facts and FAQs about entertainment PR for those interested in it as a possible career route: What is Entertainment PR? A lot of the time, it entails… Continue reading A Little Bit About Entertainment PR

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Why It’s Good to Play the Communications Field

Erin Campbell, Account Associate As a communications major, you are exposed to a variety of classes and resources. Some of these may be different from your specific area of study, but may be beneficial to expanding your skill set. Take advantage of this! You never know what may come of it. Discover your other strengths… Continue reading Why It’s Good to Play the Communications Field

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The College Admissions Scandal from a PR Standpoint

Olivia Rooney, Account Executive The college admissions scandal has shocked the nation and not just due to the celebrities involved but for the implications on the everyday parent, high schooler or college student. Deemed by the ongoing media storm as the largest college cheating scheme, this scandal has been met with intense scrutiny and outrage… Continue reading The College Admissions Scandal from a PR Standpoint