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How the NBA’s Smart Jersey Can Revolutionize Sports Marketing

Trey Newcomb, Account Associate The National Basketball Association (NBA) recently unveiled a prototype for a smart jersey that they claim will be the “jersey of the future”. The prototype was first released to the public in February by NBA commissioner Adam Silver. The player name and number on the prototype can be changed with the… Continue reading How the NBA’s Smart Jersey Can Revolutionize Sports Marketing

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How to Run a Food Instagram for a Restaurant

Natalie DeSouza, Account Executive As PR/AD majors, running social media for the businesses we work on is one of the highly popular jobs that is done for clients. However, a restaurant or bakery Instagram will be a lot different than a finance business. This semester, my team and I have the opportunity to work with… Continue reading How to Run a Food Instagram for a Restaurant

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Upcoming Spring Graduates – Here’s What You Should Be Doing

Cailyn McCutcheon, Account Executive For students, the fall semester of senior year can be a time of football games, bonfires and enjoying much needed connection with friends. For communications majors like myself, the fall semester also includes the dreaded job search anxiety as classmates in business, engineering and technology majors are securing full-time positions while… Continue reading Upcoming Spring Graduates – Here’s What You Should Be Doing

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Tips for Preparing for a Future in Advertising/PR While Still in College

Jessica Mancuso, Account Associate College is time where we are able to make use of our passions by applying them to a future career. I am writing to share my experience. I am passionate about a lot of things, and was undecided for at least two years, trying to figure out what really interested me… Continue reading Tips for Preparing for a Future in Advertising/PR While Still in College

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What to Get a College Student for Christmas

Cat Simms, Account Associate 'Tis the season to be jolly! It is officially November, which means that Christmas will be here before we know it. All of the stores have changed their main displays from pumpkins to ornaments, and in the upcoming days, Christmas music will play on every radio station. Trying to shop for… Continue reading What to Get a College Student for Christmas

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Tips for Landing Your Dream Internship

Melanie Richard, Account Associate 1. Make a standout resume specific to the position you are applying for Your resume should be crafted perfectly to highlight experience that is relevant to tasks that are in the internship description. In order to get an interview, your resume should be able to speak to who you are without… Continue reading Tips for Landing Your Dream Internship

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5 Easy Ways to Limit Distractions and Boost Your Focus

Rachel Aul, Account Associate As a busy college student, it can be hard to sit down and get right to work - especially with all the notifications and alerts present in today’s media age. Here are some tips and tricks that should help when it’s time to buckle down and get to work. 1. Set… Continue reading 5 Easy Ways to Limit Distractions and Boost Your Focus

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The Importance of Research and Data Analysis

Liam Datwani, Account Associate Almost every company around the world is advertising in some way. This means that there are millions of different messages being pushed onto audiences around the world via TV, radio, paper, posters, social media, internet, and more. This huge amount of clutter has come to define the advertising and public relations… Continue reading The Importance of Research and Data Analysis

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5 Snacks To Help Your Brain While Studying

Joey Nocera, Account Associate  Being a college student can stress and exhaust the body. No matter what school, students can relate to staying up late to study for that big exam or staring at a computer for hours trying to finish a paper. College students’ brains are constantly firing on all cylinders when learning new information.… Continue reading 5 Snacks To Help Your Brain While Studying

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4 Resume Essentials That Will Help You Land Your Dream Job

Joana Pinzon-Coimbra, Account Executive Resumes showcase a lot about who you are as an individual, and especially an employee. When writing a resume, you should think of it as a marketing tool to pitch yourself to potential employers. It’s a great way to “brag” about your skills and accomplishments. The point of a resume is… Continue reading 4 Resume Essentials That Will Help You Land Your Dream Job