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The 3 Keys to a Great Elevator Pitch

Hannah Moran-Funwela, Account Executive Interviewing season and networking events are upon us – and you never know when and where you’ll run into that perfect networking connection. So, having an elevator pitch in your arsenal is never a bad thing. The perfect elevator pitch is composed of three parts: Who You Are Are you a… Continue reading The 3 Keys to a Great Elevator Pitch

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4 Easy Steps to Help You Master Your Interview

By Kristin Carbone, Account Executive Every interview is different and nerves build up, but it is important to go in feeling prepared and ready to put your all into it. Here are some tips to help you prepare for that big interview: 1. ) Research the company: Get on google and search the company. Read… Continue reading 4 Easy Steps to Help You Master Your Interview

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Bulking up the Resume – Without the Internship

By Maddi Price, Account Associate From the time we enter college, sometimes even before, we are expected to build a resume colored with a variety of experiences. But, sometimes things don’t go as planned and we find ourselves farther into our college career than we’d like without that internship experience. Lucky for Penn State students,… Continue reading Bulking up the Resume – Without the Internship

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Audience Targeting in The Digital Age

By Lara Good For a long time people have been concerned about how the digital platforms and tools reduce our personal privacy. Social media platforms, such as Facebook, are one key contributor to this. We are the ones who share our information with Facebook because we want it to know us and we want our… Continue reading Audience Targeting in The Digital Age

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April The Giraffe, A Public Relations Gold Mine

By: Caitlin Gailey, Account Executive for First Pick Image Credit: Inquisitr If you haven’t heard about April the giraffe, you must be living under a rock. The 15-year old giraffe resides at the Animal Adventure Park in New York and is currently the subject of the biggest baby watch of 2017. April is 16 months… Continue reading April The Giraffe, A Public Relations Gold Mine