Ramping up your LinkedIn with a blog

Blogging is a great way to get some writing experience–and if you have a LinkedIn account, you’re already halfway there


Easy ways to prepare for graduation

The “S” word can be scary, but if it seems like senior year is coming up too fast, check out these ways to prepare for graduation now

How a public relations firm is born

How one entrepreneur turned a love of all things Philadelphia and a blogging hobby into a thriving public relations firm in the city of brotherly love

The Art of Networking

Whether you’re aiming for a summer internship or your first full-time position, here are some tips to help network your way to the job.

6 ways to rock your summer internship

With summer internship season underway, it is time to get down to business and start working on being a star intern.

The How To’s Of Following Up After An Interview

As internship season is approaching, most people are left with the question of how to follow up with their interviewers.

5 Easy Ways to Revamp Your LinkedIn

By: Rebecca Poling, Account Associate for Consulting  Make your headline clear, concise and understandable. When potential employers look at your profile, this is the first thing they read about you, so make sure you have a brief and… Read More

Lessons in PR with Kanye

By: Zachary Jones, Account Associate for the PA Chapter of the Alzheimer’s Association We have all seen them – Kanye West and his infamous tweets. From calling out Wiz Khalifa, to declaring debt and commanding businessmen and women to… Read More

A Lesson in Public Relations: Beyoncé & Red Lobster

photo credit: dailymail.co.uk By Sabriana Pimentel, Account Associate for Consulting  It’s every brand manager’s dream when a celebrity name drops or mentions your client’s name. If a brand is lucky enough to get this opportunity, they receive instant… Read More

Facebook Reactions: Do You ‘Like,’ ‘Love,’ or ‘Haha’ Them?

By: Casey Adam, Account Executive of The PA Chapter of The Alzheimer’s Association  Reactions have finally arrived. Facebook users can hover over the like button and choose from six different emoji reactions: love, haha, wow, sad, and angry…. Read More