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Ramping up your LinkedIn with a blog

Blogging is a great way to get some writing experience--and if you have a LinkedIn account, you're already halfway there

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5 Easy Ways to Revamp Your LinkedIn

By: Rebecca Poling, Account Associate for Consulting  Make your headline clear, concise and understandable. When potential employers look at your profile, this is the first thing they read about you, so make sure you have a brief and accurate headline that explains your current position. I would stick to a maximum of five words for… Continue reading 5 Easy Ways to Revamp Your LinkedIn

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Lessons in PR with Kanye

By: Zachary Jones, Account Associate for the PA Chapter of the Alzheimer's Association We have all seen them - Kanye West and his infamous tweets. From calling out Wiz Khalifa, to declaring debt and commanding businessmen and women to bail him out, it is safe to say a lot of us can agree with this Twitter… Continue reading Lessons in PR with Kanye

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A Lesson in Public Relations: Beyoncé & Red Lobster

photo credit: dailymail.co.uk By Sabriana Pimentel, Account Associate for Consulting  It’s every brand manager’s dream when a celebrity name drops or mentions your client’s name. If a brand is lucky enough to get this opportunity, they receive instant exposure to a massive audience at essentially little to no cost. Beyoncé, a global superstar, released a… Continue reading A Lesson in Public Relations: Beyoncé & Red Lobster

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Facebook Reactions: Do You ‘Like,’ ‘Love,’ or ‘Haha’ Them?

By: Casey Adam, Account Executive of The PA Chapter of The Alzheimer's Association  Reactions have finally arrived. Facebook users can hover over the like button and choose from six different emoji reactions: love, haha, wow, sad, and angry. When our friends write a post about the flight they missed at an airport or their beloved… Continue reading Facebook Reactions: Do You ‘Like,’ ‘Love,’ or ‘Haha’ Them?