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5 Easy Ways to Revamp Your LinkedIn

By: Rebecca Poling, Account Associate for Consulting  Make your headline clear, concise and understandable. When potential employers look at your profile, this is the first thing they read about you, so make sure you have a brief and accurate headline that explains your current position. I would stick to a maximum of five words for… Continue reading 5 Easy Ways to Revamp Your LinkedIn

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Lessons in PR with Kanye

By: Zachary Jones, Account Associate for the PA Chapter of the Alzheimer's Association We have all seen them - Kanye West and his infamous tweets. From calling out Wiz Khalifa, to declaring debt and commanding businessmen and women to bail him out, it is safe to say a lot of us can agree with this Twitter… Continue reading Lessons in PR with Kanye

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A Lesson in Public Relations: Beyoncé & Red Lobster

photo credit: dailymail.co.uk By Sabriana Pimentel, Account Associate for Consulting  It’s every brand manager’s dream when a celebrity name drops or mentions your client’s name. If a brand is lucky enough to get this opportunity, they receive instant exposure to a massive audience at essentially little to no cost. Beyoncé, a global superstar, released a… Continue reading A Lesson in Public Relations: Beyoncé & Red Lobster

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Facebook Reactions: Do You ‘Like,’ ‘Love,’ or ‘Haha’ Them?

By: Casey Adam, Account Executive of The PA Chapter of The Alzheimer's Association  Reactions have finally arrived. Facebook users can hover over the like button and choose from six different emoji reactions: love, haha, wow, sad, and angry. When our friends write a post about the flight they missed at an airport or their beloved… Continue reading Facebook Reactions: Do You ‘Like,’ ‘Love,’ or ‘Haha’ Them?

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5 Things to Bring to an Interview

Photo Credit: Businessinsider.com By: Alexis Komatsu, Account Associate for J. Rose & Co. Happy interview season!! As underclassmen are securing summer internships and seniors are interviewing for post-graduation jobs, it seems like everyone you talk to is stressing about interviews. Interviews are a good thing! It means the company is interested in you. Being prepared is… Continue reading 5 Things to Bring to an Interview

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An Inside Look at HVC Consulting

Photo Credit: http://www.angelsconsultantsdoo.com By: Emily Grabowski, Consulting Director Although many people are familiar with Happy Valley Communications’ usual round of amazing clients each semester ranging from those in State College to the national level, few people realize that there is an entire consulting division that completes the HVC staff list each year. What is consulting?… Continue reading An Inside Look at HVC Consulting

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Election 2016: Top PR Takeaways

credit: https://thejaggedword.com By: Emily Pirt, Director of Staff Relations It’s no secret that election years are some of the most profitable for advertising agencies, but there is also a lot to be gained from aspiring PR professionals, too. Presidential campaign seasons are notorious for being unpredictable, and this year certainly hasn’t disappointed. Here are just a… Continue reading Election 2016: Top PR Takeaways

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Honor Your (Over)commitment

credit: http://www.psych2go.net/wp-content/uploads/2014/11/stress.jpg By: Mackenzie Liberatori, Account Associate for Penn State Residential Dining The second wind that a new semester affords us can sometimes be paired with a set of unrealistic expectations regarding our availabilities and levels of enthusiasm for the for the next fifteen weeks. Picking up those two internships in addition to your coursework seemed like… Continue reading Honor Your (Over)commitment

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Skills You Need to Succeed

(credit: http://dbhurley.com/importance-organized-desk/) By: Lauren Purisky, Account Executive for PSU Residential Dining Public relations is a competitive field. With thousands of college graduates entering the job search each year, it can be extremely challenging to break into the professional world. However, if you can demonstrate some desirable skills, you will garner serious attention from potential employers.… Continue reading Skills You Need to Succeed